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The Four B's of Personal Branding

What are the guiding principles you follow in building your personal brand? I was fortunate to get to work with CMO Rilla Delorier at SunTrust. She is incredibly impressive and definitely someone to learn from. She shares her advice in this video. Learn her Four B's of personal branding, and she says most importantly, "Don't put your brand on auto-pilot"

Click HERE to see Little Pink Book's One Minute Mentor video featuring SunTrust Chief Marketing Officer, Rilla Delorier.